Personal.
Trust should belong to a person, not to another account or device.
Yours4SI / Company
We are building the world’s first trust brand.
Most technology companies begin with a product and hope a brand emerges. 4SI began with one human value: trust.
TRUST MADE PHYSICAL · PHOENIX, ARIZONA
01 / Our purpose
As intelligence becomes artificial,
trust must become physical.
We believe trust should be something people can understand, choose and carry into daily life.
Technology is not the brand. It is the proof — quietly demonstrating why a person, product or action can be trusted.
Trust, in real life
Designed to feel personal.
Built to mean more.
02 / What the name should mean
One idea.
Expressed in everything.
Physical.
Trust should have a form you can see, hold and understand.
TangibleDesirable.
Important products should feel considered enough to become part of life.
HumanEnduring.
Trust should outlast trends, interfaces and the technology of the moment.
Long-term03 / The beginning
From a question
to a brand.
It began with a question.
How do people remain in control as digital systems become more capable?
The answer became physical.
Trust cannot depend only on another screen, password or digital claim.
The result is 4SI.
A company creating physical expressions of trust, beginning with Presence Key and Presence Layer.
04 / Our first expressions
The brand is trust.
The products make it real.
Presence Key makes trust personal. Presence Layer extends it to the objects and products that matter. Together, they begin a simpler relationship between people and the world around them.
05 / Founder-led
Long-term
by design.
Niclas Braun founded 4SI after examining how people can remain in control as digital systems become more capable. 4SI is the practical answer: a brand and product family designed to make trust physical.
Meet the founder ↗
Concept / 4SI Center
A place to make
trust personal.
We imagine a place where identity can be verified, a Presence Key becomes yours and trust leaves the screen to become part of everyday life.
ONE HUMAN. ONE KEY.06 / Where we are building
European roots.
Phoenix base.
Global ambition.
For Safety Group Inc. is based in Phoenix, Arizona. 4SI brings European origins and an American operating base to a brand created for everyday life across borders.
For Safety Group Inc. (4SI)
11201 North Tatum Boulevard · Suite 300 PMB #365 · Phoenix, Arizona 85028 · United States4SI is a brand of For Safety Group Inc.